AvatarUX: Streamers are an integral part of game development strategy


AvatarUX has signed a 12-month agreement with CasinoGrounds, which will see the supplier showcase its entire games portfolio to one of the world’s largest online casino communities via streamers. 

As a result of the partnership, the games design studio will be able to display its content directly to slot players and receive feedback with an aim of helping it improve its future titles.

In addition to playing the games live to its audience via different channels, CasinoGrounds’ streamers will also hold competitions featuring AvatarUX’s games.

“AvatarUX’s PopWins games have proven very popular with players and offers exciting gameplay with a high hit rate and frequently triggered features that offer a thrilling slot experience which is a perfect fit for our channels,” noted Tobias Svensen, CEO at CasinoGrounds.

“Our streaming community continues to grow and we are certain that our experienced players and their enthusiastic viewers are going to love AvatarUX’s games.”

AvatarUX’s expanding games portfolio will be played by CasinoGrounds streamers, including those incorporating the PopWins mechanic, such as CherryPop and BountyPop as well as upcoming release TikiPop.

The mechanic sees winning combinations pop, with each creating two new symbols, leading to increased chances of multiple wins. The power of PopWins can expand the rows of a slot from four to seven, increasing the ways to win from 243 to 33,614.

Marcus Honney, managing director at AvatarUX, added: “This is an agreement we are extremely excited about as we consider streamers to be an integral part of our game development strategy as they aggregate customer insights via their forums.

“By collaborating with streamers, we really celebrate our games, and the customer campaigns will grant us a direct connection to the end-users which is otherwise impossible as a games studio. This kind of agreement provides insightful feedback that will assist us in making our games and our PopWins mechanic even better.”





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