Sightline & Shift4 Payments target cashless opportunity

Cashless gaming and betting solutions provider Sightline Payments has linked-up with Shift4 Payments to power online gaming and sports betting for casinos and sports venues.

The strategic partnership aims to deliver a seamless payment experience for patrons of hospitality, online/mobile gaming, on-premise gaming, and sports betting venues.

“The regulated gaming market, including sports betting and fantasy leagues, is enormous and continuing to gain in popularity. We are excited to partner with Sightline to take on this massive payments opportunity,” said Jared Isaacman, Shift4 Payments chief executive officer.

Sightline Payments’ online/mobile gaming and betting solutions complement Shift4 Payment’s end-to-end payments offering to deliver an all-inclusive payment ecosystem for casinos, sports venues, and other hospitality businesses. 

“As the world at large continues to shift away from cash and towards robust, forward-thinking digital payments solutions and loyalty programs, it is a pleasure to partner with a powerhouse like Shift4,” added Joe Pappano, Sightline Payments CEO

“We are already experiencing strong interest from opportunities we are cooperatively pursuing and look forward to continuing to expand our pipeline and delivering on the potential of this partnership.”

Last month, Las Vegas headquartered Sightline Payments and FreedomPay linked-up as part of a new strategic partnership focused on serving the lottery, gaming, sports betting, and entertainment sectors. 

The collaboration seeks to market and deliver a new cashless digital payments and patron loyalty platform, as the wagering sector continues to navigate beyond COVID-19. 

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